The Team

Apodi is a fast growing, dynamic, intelligent business with people at the heart of it.  Each team member has been selected for their exceptional talent and skills to help deliver the very best solutions for our clients. The entire team at Apodi is focussed on driving success for our clients.


Our Senior Management Team comprises the following:

Tony Swift

Managing Director

Tony has had a hugely successful career both as a top sportsman and as a highly successful business leader. As a qualified Accountant (ACA) he has worked extensively both in practice and commerce. His involvement in sport at international level sparked his interest in organisational strategy and execution. Tony passionately believes in the model, which Apodi is bringing to the pharma/healthcare sectors and is totally committed to making Apodi the leading provider of high performance outsourcing solutions.

Steve Kerridge

Executive Chairman

In his role as Executive Chairman, Steve focuses on the strategic direction of the organisation together with business development. Previously he was a co-founder of In2Focus (a specialist contract sales organisation) and prior to that he was on the board of Innovex UK as Director of Operations. Steve studied at Caledonian University, Glasgow, and received a BSc Honours degree in microbiology. Having moved through various senior sales and marketing roles in companies including Roche and GSK, Steve has attained a wealth of business experience in managing, running and proactively advancing businesses.

Mark Murphy

Business Unit Director, HR

Mark has spent over 25 years in the people management and development arena and has extensive experience of both UK and European HR issues including; strategy development, organisational development and design, competency development and performance management. Mark is a Fellow of the Chartered Institute of Personnel and Development, Institute of Directors and a Fellow of the Institute of Leadership and Management. In addition, he is qualified in psychometric/occupational testing and a licensed business practitioner of neuro-linguistic programming.

Lynn Jeggo

Marketing Services Director

Joining Apodi following 15 years in the pharmaceutical sector, Lynn was most recently Head of Marketing and a founding member of a very successful contract sales organisation for which she had responsibility for the entire marketing function. Her role at Apodi includes developing the corporate marketing plan and strategy, internal communications programme and tactical implementation plans.

Gillian Morgan

Regulatory and Compliance Director

Gillian has worked in the pharmaceutical industry for over 20 years and has held several senior industry positions and significant second and third line manager positions. Gillian was Operations Director at Innovex and In2Focus, managing the delivery of multiple projects as well as having responsibility for training, talent development and resourcing. Her CSO operational management experience is extensive, having worked on the delivery of a vast range of projects for many pharmaceutical companies.

Sharon Sunley

Director of HR

Sharon joined the Apodi board after more than 20 years in senior HR roles across a number of industries including IT, pharmaceuticals and recruitment services. During this time she was responsible for directing highly successful HR teams working in a range of small to large organisations. Her particular areas of expertise lie in the direction and development of HR and resourcing capability to augment business success in a commercial and practical manner.

Lynne Swift

Director of Finance

A founding director of Apodi, Lynne has extensive experience in the provision of finance and administrative services to a range of industry sectors. Recently, Lynne has been heavily involved in advising clients on business funding and the reorganisation and management of finance departments.

Sandra Rafferty

Operations Director

Sandra has successfully led and delivered a number of projects in the pharmaceutical outsourcing sector.  This has included working with customers and markets across Europe and the UK.  Sandra has over 16 years senior management experience in both strategic and operational roles with additional experience in HR, Training & Development and Business Development.  Sandra works closely with clients so she fully understands their current position and business challenges which leads to the development of bespoke, comprehensive, flexible and high performing outsourcing solutions.

Dr Hywel Thomas

Non Exec Director

Hywel's role as a Non Exec Director, is to represent a group of Angel Investors who have provided seed capital funding to the company. Hywel's background is in healthcare having qualified from St Bartholomews Hospital Medical School in 1981.  Hywel worked as a GP with special interest in Respiratory Medicine and Clinical Research. In 1997 with support from the ABPI and VC backing from GlaxoWellcome and HG Capital, Hywel founded and led Profiad, the UK's first network Site Managment Organisation.  Hywel is able to offer advice on medical and strategic issues.

Jan Cox

Business Development Director

Jan’s early career was in Sales, Management and Training within the Pharmaceutical industry before specialising in recruitment.  As Managing Director of a national Pharmaceutical and Healthcare recruitment agency she successfully grew the business over a period of six years to form a top three UK agency . During this time she worked in senior Business Development and Operational roles, managing many significant recruitment campaigns for major UK Pharmaceutical and Healthcare companies.     

Paul Todd

Director of Access Solutions

Paul joined Apodi from GSK where he was the Senior Director in Customer Solutions.  Paul has significant market access experience and knowledge of developing strategies in response to issues driving change for both the pharmaceutical industry and the NHS.  Paul is passionate about ensuring healthcare decision makers have access to the most appropriate information and resources to implement the best investment decisions and programmes for their patient populations.