About Us

Established in 2006 by a group of highly experienced outsourcing business specialists, Apodi is a high performance outsourcing organisation that identifies and implements innovative access strategies in order to ensure that appropriate medicines get to patients.

The benefits of this are:

  • Sustained product uplift for the pharmaceutical company
  • Improved relationships for the pharmaceutical company with key decision makers in the NHS
  • Improved patient outcomes and experiences

Through the underpinning of our support services (HR&D and Resourcing), we are able to deliver the best high quality, innovative outsourced resource which in turn delivers against the aims of pharmaceutical companies and the NHS.



Companies need to seek out ways of simplifying the challenges they face by developing a simpler Promotional Model that can be supported by effective execution and management of change.